Goodbye, Baseball. Hello, Cooperstown.

Posted: July 13th, 2010 | Author: Zach | Filed under: Ads, TV, Video | Tags: , , , | View Comments

With the MLB All Star weekend in progress which included the Home Run Derby that took place last night,  Nike honored Ken Griffey Jr’s legacy as a baseball player with this great commercial highlighting him as one of the greatest of all time. “Hello, Cooperstown” for those of your who don’t know is a reference to the Baseball Hall of Fame that resides in Cooperstown, New York.

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Twisted Metal is Back! (trailer)

Posted: July 6th, 2010 | Author: Shaun | Filed under: Ads | Tags: , , , | View Comments

The Good News: The return of the classic Twisted Metal series was announced last week at E3! After watching the trailer about 5 times already, this newest installment looks to be nothing short of amazing.

The Bad News: It’s exclusive to PS3. That’s tough news for an Xbox kid to take. Womp, womp, womp. Buy hey, that gives me more than a few months to save up for a PS3 before it’s released sometime in 2011.

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Audi takes a stab at BMW; Just friendly Competition

Posted: July 5th, 2010 | Author: Zach | Filed under: Ads, TV, Video | Tags: , , | View Comments

A while back Media Zombies posted a billboard from BMW saying “checkmate” in response to Audi’s billboard that stated “Your move BMW”. Here the roles are reversed. As a guy that doesn’t know too much about cars I’m not sure which one is actually better, I’m guessing just preference but that’s just me. Audi’s look classy, but BMW is classic.

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Patagonia sends strong message with the Members Project

Posted: July 2nd, 2010 | Author: Zach | Filed under: Ads, TV, Video | Tags: , | View Comments

As a person that doesn’t do much winter sports, I hadn’t heard of this company called Patagonia until I ended up doing a case study for it while at school. The case was very intensive and challenged you to do a good amount of outside research on the company in order to answer the questions given at the end of the case. After doing a good amount of research on Patagonia I really fell in love with this company. They are so passionate about the environment and they really try to pride themselves on making the very best outdoor clothing and equipment for a number of different areas such as winter sports, hiking, climbing and surfing to name a few.

What’s interesting is that environmentalism is such a big part of their company and they really show that in this commercial by teaming up with the Members Project trying to get to donate and volunteer.

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Mullen PENed a Nice Spot for Olympus (commercial)

Posted: June 24th, 2010 | Author: Shaun | Filed under: Ads, Creative, TV | Tags: , , | View Comments

Mullen is doing some good work for the Olympus brand so far. Check out the latest commercial they filmed for the Pen E-PL1 camera. I won’t ruin the ending for you. Just watch!

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Celebs Say Thank You to the Boston Celtics

Posted: June 24th, 2010 | Author: Shaun | Filed under: Ads | Tags: , , | View Comments

You defeated D-Wade, “Superman” Howard and “King” James. You took Kobe to 7 games with Perk missing the last game. Your heart, resolve, and brotherhood are examples for teams of all sports to follow.

It’s been a week since the Celtics lost to the  Lakers in Game 7 of the NBA Finals, and I’m still reeling. But this ad, put together by our favorite ( or not so favorite) celebrity fans, pieced a little bit of my heart back together.  Donnie Wahlberg, Maria Menounos, Wes Wekler and that kid from Superbad are among the celebs who signed the full page Boston Globe ad that honored this years Celtics team.

This goes to show you how much passion we Celtics fans have for our team and players. There’s a much higher level of authentic fan-hood around for the Celtics than there are for the Lakers. Not to say Lakers fans don’t have passion, but do you think famous Lakers fans like Jack Nicholson, Andy Garcia, and Leonardo Dicaprio would have put together a tribute like this for their team? I say the chances of that happening are slim to none.

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NBA Thanks Fans for Watching

Posted: June 9th, 2010 | Author: Zach | Filed under: Ads, TV, Video | Tags: , , , , | View Comments

While watching the NBA finals the other day I saw this great commercial by the NBA thanking all basketball fans for watching throughout the 2009 – 2010 season. I thought it was a great commercial and great timing during the NBA finals when every one’s watching; well Boston and LA at least. Go Celtics. Beat LA.

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Adidas Goes For Intergalatic Brand Status (commercial)

Posted: June 7th, 2010 | Author: Shaun | Filed under: Ads, Creative | Tags: , , , | View Comments

I was reading an Ad Age article yesterday that said Adidas is still the biggest sporting apparel brand in the world. Well in this 2 minute spot, Adidas is claiming intergalatic market domination.

In a scene reminiscent of Star Wars: A New Hope, Snoop, David Beckham, half of Oasis, Ciara, Daft Punk, and other celebs take on the beings in the Mos Eisley Cantina. It’s no surprise that Adidas is trying to borrow a little equity from the World Cup as match play begins this weekend. I’m also not surprised they’re borrowing from Snoop’s always-cool ways – check the the video below for some cuts from March when Snoop and Darth Vader invaded NYC to promote the Star Wars shoe collection.

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What Pierce’s Twitter Controversy Teaches us About Humility and Social Media

Posted: May 21st, 2010 | Author: Shaun | Filed under: Considerations, social media | Tags: , , , | View Comments

Celtics forward Paul Pierce was feeling himself after his teams defeat against the Orlando Magic Tuesday night. He had some swag in his step. Maybe a little too much of it. After the game, Pierce was anything but humble in on-court post game interview with ESPN.

Around the same time of that interview, Pierce posted a tweet that said, “Anybody got a BROOM?”

Whoa, Pierce, chill man. There’s no need to tweet that. Or did you? According to Pierce and Athlete Interactive -  company that manages his digital media, his twitter account, @paulpierce34, was hacked.  Apparently the folks over at Twitter did a great job at regaining control of Pierce’s so called hacked account, because a day later he tweeted the following:

Now whether his account was hacked or not is irrelevant, but Pierce’s over-confidence can teach all of us who frequently use social media a lesson – Tweet and update with Humility! Most of us don’t have a whole agency or team of PR reps to cover up a possible gaffe on Twitter, so that’s why we all have to tweet with a little self control out there. We should be confident, share our ideas and be opinionated, because all that stuff makes Twitter the engaging platform that it is. But, that doesn’t mean we should hide behind the safety of a Twitter handle to talk smack, ridicule, and act like someone we aren’t. You wouldn’t pad your resume with experience you don’t have would you? Nah, of course you wouldn’t, because that will catch up with you later, so don’t pad your social media presence either! I mean, we all try make ourselves out to look a little better or cooler than we really are out there, but just don’t over do it.

When tweeting, facebooking, and blogging, always remember who you are and who is listening, because sometimes we forget.

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‘Write the Future’ with Nike (commercial)

Posted: May 20th, 2010 | Author: Shaun | Filed under: Ads, TV | Tags: , , | View Comments

If this doesn’t get you pumped up to watch the World Cup on June 11th, I don’t know what will! Very dope spot right here that features the likes of soccer football stars Wayne Rooney, Christiano Ronaldo, and Didier Drogba.

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