Tropicana Finally Reverts to the Old Packaging We all Know and Love

Posted: February 24th, 2009 | Author: Shaun | Filed under: Brand News, Rebranding | Tags: , | View Comments

inbrief_tropicana_reverts1picture courtesy of: Brand New 

A while back we posted about Tropican’s newly designed packaging and slogan.  Since then, the new packaging has raised considerable criticism from consumers.  Tropicana has felt the consumer backlash and has decided to go back to the classic packaging. The iconic brand image, with the straw poking out of the orange, will be back in grocery store aisles sometime next month.  Yay! I’m happy about this. I see these new “Squeeze” ads outside everyday when I walk to class, and I can’t stop thinking to myself how much I missed the good ole’ Tropicana look.  While the new ads and packaging,  which took 35 million to make, looks great, it doesn’t say “fresh orange taste” like the original did.  I give props to Tropicana for listening to the consumers who sent the company countless e-mails and messages displaying their distaste for the new campaign.  And also, with the amount of buzz Tropicana is getting from all this, they should benefit from reverting back to their old image greatly.

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  • wow.

    this is incredible. partially because i went to giant (the supermarket around my way in good old montgomery county, maryland) over x-mas break and was devastated to find that they had switched the tropicana packaging.

    nah, i don't think you hear me. i felt like i had been betrayed. where was my bright, round orange with the barbershop straw stabbed right in the middle of it? you wanna know what i did? i went with minute maid that day. and until i see my old packaging on my shelves, i'm sticking with it.

    and yes, i'm blogging about this ASAP. thanks for the oop. as in, the alley oop. the assist. hand-off. you know what i mean.
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