Philips 21:9 TV: Carousel (short film)

This looks like something out of a summer movie right? Cops shooting gun toting criminals dressed in bunny suits and evil clown masks, explosions, broken glass, action. Sounds like a recipe ripe for an enteraining edge-of-your-seat thrill ride.

Watching this suspensful, frozen in time, 2 minute 19 second long short film is similar to the experience you’ll get when you watch a movie on the Philips 21:9 LCD TV. The TV features the worlds first cinematic proporoptioned screen, seemingly making for an unforgettable home-movie watching experience. This ad, if you can even call it that,  is so good that it won the top film honor at this years Cannes Lions International Advertising Festival.

Absolutely brilliant work from Tribal DDB, Amsterdam and director Adam Berg.  After browsing through the agency’s website, I might have to dedicate post to it, because the site and the agency itself intrigues me, a lot.