Absolut Anthem

This commercial is amazingly artistic and creative. Rupert Sanders directed this brilliant ad for Absolut Vodka. He said he had ideas that he was able to mature because of the job at hand, while using the spirit of artistic endeavor with each word created.

Rupert explains how he created and filmed each word(s). My favorite was “Things” which you can check out below.

“Doing Things Differently Leads To Something Execptional, In an Absolut World”.