Downy Brings Typical Male Humor Into the Mix (commercial)

That guy takes a huge loss right there after sniffing those boxers. Thats one of those “Wanna get away” moments for sure. I do like how Downy targets to men in this ad though, because sometimes its so hard for brands you connotate with a certain gender to target the message to the opposite sex. I learned this first hand during a project where I had to advertise Sports Illustrated Magazine to women. Definitley challenging.