Random New Yorkers Are Asked About Eminem’s New Music
Posted: December 19th, 2009 | Author: Shaun | Filed under: Promotions | Tags: eminem, experiential event, new york, relapse refill. london | View CommentsWith Eminem’s upcoming extended version Relapse called Relapse:Refill dropping next week, random New Yorkers were asked to listen to music from the new album. Hilarity ensues. Marshall and Co. sure know how to promote an album.
For example, the experiential Relapse Rehabilitation Center in London’s Covent Garden last spring put an entirely new spin on an album launch event. In addition to giving fans the chance to hear the new album, the event invited fans to go to “rehab” where they got free massages, received free drinks in the form of a medical test tube, and a prescription bottle of “pills.”


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