Nike “Lace Up Save Lives”
Posted: January 30th, 2010 | Author: Zach | Filed under: Ads, TV, Video | Tags: AIDS, Nike, soccer | View CommentsSome of the best football players in the world including Arsenal forward Andrey Arshavin and Chelsea forward Didier Drogba have teamed up with Kobe Bryant and Maria Sharapova and others to fight against HIV/AIDS in Africa. All you have to do is wear the Nike red laces on your shoes. You can find them at NikeSoccer.com/RED. When you purchase the laces Nike is contributing 100% of its profits from the sale to the Global Fund and to soccer-based programs that help fight AIDS in Africa. Since its inception, (RED)™ partners and events have generated over $135 million to the Global Fund and that number continues to grow. Buy a pair of laces today.


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