Turn yourself into an ingenious blue humanoid from the planet Na’Vi with a little photoshop magic brilliance. I wish I could do this.
via Fubiz
Props to PSFK. Film maker of Art & Copy Doug Pray says:
I didn’t want to make a doc that just trashes trashy advertising. Too easy, too obvious, and why bother? Instead, granted access to a handful of the greatest advertising minds of the last fifty years, I felt it could be a more powerful statement to focus the film only on those rare few who actually moved and inspired our culture with their work. And that higher standard made me want to make a film that reflected the same kind of disciplined artistic approach that my subjects used.
Now this is kind of cool. These guys just brought together two great sources of fun from childhood: Lego’s and the original Nintendo. How about the free promotion that the two brands recieve from this. The video is spreading like wildfire and the it already has over 200,000 views on YouTube.
These LEGO creations are incredible. Some of them are life size! LEGOs were by far one of my favorite toys to play with as a kid. I just loved creating stuff. Included in the above video are lego renditions of famous NYC buildings, the tallest LEGO building ever made up of 456,000 bricks, and other creative works of LEGO art. The video below has more creations, mainly from pop culture and movies.
(The OG Nike Air Max 1 poster)
Back to back Nike posts. Why not? This one is much more different and comprehensive than the last though, so take a ride through it with me.
Nike Sportswear is currently celebrating their classic, Air Max 1 running sneaker by releasing it as the Air Maxim. The Air Max 1 is dubbed by Nike as: The Icon of Innovation. As I researched information to write this post, I found a lot of differences in how the Air Max 1 brand is being marketed in the U.S. and other parts of the world.
After a look at the U.S. version of the site dedicated to the shoe, you’ll find some cool stuff, including a flashback poster(shown above), a visual exploration into the evolution of the Air Max 1 into the new Air Maxim, and some in your face pictures of the shoe and supporting copy. All in all, this is a straightforward website. Nothing extraordinary, but still cool.
Now check out the 2 videos that show how the sneaker is being marketed overseas. They get much closer to the brand essence of the classic Air Max 1 than the campaign here in the U.S. does. You see some smooth stop motion visual effects, good music, and good art. Basically, the effort is far more creative. You’ll see.
The IAM1 Amsterdam Journey(via PFOP):
Hand painted Air Max 1 pieces in London:
The first difference to take away is that there is a structured campaign built around the IAM1 Journey. IAM1 breaks down into: I am Air Max. AM=Air Max. I know, probably clear, but still worth pointing out. IAM1 is about the shoe being an expression of one’s style and personality, or swagger, for lack of a better word. The folks behind the Nike Sportswear brand in Europe decided that a great way to depict the idea of individuality, style, art, and culture (all qualites and words that Nike prides itself on as a brand) is to team up with artists, directors, and musicians from 5 different cities in Europe.
The IAM1 Journey in Amsterdam that takes you through the cities creative hotspots is just 1 stop along the the 5 part I AM journey in Europe. If you can navigate your way through this Nike Sportwear site(it’s in a different language), you can take a look at some of the other cities journey’s. All of them are really cool.
I say that some American artists need to hit up the people in charge of the Nike shop in the U.S. with some fresh ideas for marketing the release of the Air Maxim–something more similar to the Big Idea of what’s going on around Europe. Immediatley. Us kids will appreciate it. And we’ll buy your new sneaker. Maybe, if we can find jobs.
Phew. I feel like I just threw a lot of content at you right there. Hope you enjoyed it.
For more on the people who helped produced the IAM1 campaign, go here, and here.
I hope I see stuff like this when I’m London in the Fall. This Audi installation piece is displayed in front of the entrance to the 2009 Goodwood Festival of Speed in England. Gerry Judah is the man who created this and he’s also responsible for many other fresh peices of installation art. Check it out.
Scooped up at a Swedish advertising and communication blog Ronnestam.com. Gotta keep it global.
This salt & pepper design concept is insanely cool. The package description is great too — “Rechargeable power for your dining table.”
More brilliant product design concepts can be found at TheDieLine.com.
I’m late with this. Real late. Apparently Pepsi Throwback has been available since April. The soda is made with all-natural sugar, circa 1970. I’m hoping it’ll taste better that way. But anyways, the new ads for the cans are currently running on Hulu.com. The ads feature vintage 1970 memorabilia. Most are meh, some are funny. My favorite has got to be the tripped-out Lava Lamp guy.
And according to Ana Maria Irazabal, Pepsi’s marketing director, my generation (millenials) have never seen the things referenced in the following set of 15-second ad clips. This is an actual quote: ”We know Millennials are craving this content,” ”What happened in the past is not old, it’s considered new because they haven’t seen it before.”
Haven’t seen it before? Irazabal must think young people have been living under a huge rock for their whole lives if she thinks this stuff is new to millenials. The Austin Powers series alone taught enough about that culture to young people, haha.
JWT, London came up with this dope idea for a non-traditional outdoor ad placement.
Props to advertnews.com
Coke schools the competition with a lesson in what good, seasonal package design should look like. These fun-spirited new summer designs adds a sense of novelty and cheer while staying true to the “Classic” image. Very cool. The sunglasses one is my favorite. I don’t know who is responsible for the design, but these cans make Coke scream “refresh everything” much more than the Pepsi cans do.
via thedieline.com, a great blog dedicated to package design.
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