The twitter world weighs in on the #aquapocalypse that has hit the greater Boston area. We love that dirty water. How are you coping with the boil water order? All I know is that it’s finals week at Boston University and kids are going crazy without their coffee fix. Just drink some Red Bull, man. You’ll be alright.
With Conan now out of a job thanks to Jay Leno, Conan, like many of us, is now using Twitter as a networking tool to look to help him land a job. One company has taken notice so far of Conan’s go getter attitude.
Conan:
Staples:
Funny FourSquare rap song set to the tune of “Swagga Like Us.”
Created by @thenewb and @borismsilver. Well done gentleman.
Gatorade recently came out with 6 limited edition Gatorade bottles all with the one and only Michael Jordan on them. Each color represents and pays tribute to Michael, Red, Blue, and Gold all symbolize points in Jordan’s career. The Red is FOREVER, which represents his championships, the Blue, THEN is for his hard work and school accomplishments, and Gold, NOW, stands for what Michael is doing these days with his ownership of the Bobcats and recently opening his Motor-sports company.
“Jordan Then, Now and Forever”
You can check out the Jordan Series here. I have 4 of the bottles already saved, I’m looking out for the last two, ya never know, they could be worth some money one of these days.
These LEGO creations are incredible. Some of them are life size! LEGOs were by far one of my favorite toys to play with as a kid. I just loved creating stuff. Included in the above video are lego renditions of famous NYC buildings, the tallest LEGO building ever made up of 456,000 bricks, and other creative works of LEGO art. The video below has more creations, mainly from pop culture and movies.
(The OG Nike Air Max 1 poster)
Back to back Nike posts. Why not? This one is much more different and comprehensive than the last though, so take a ride through it with me.
Nike Sportswear is currently celebrating their classic, Air Max 1 running sneaker by releasing it as the Air Maxim. The Air Max 1 is dubbed by Nike as: The Icon of Innovation. As I researched information to write this post, I found a lot of differences in how the Air Max 1 brand is being marketed in the U.S. and other parts of the world.
After a look at the U.S. version of the site dedicated to the shoe, you’ll find some cool stuff, including a flashback poster(shown above), a visual exploration into the evolution of the Air Max 1 into the new Air Maxim, and some in your face pictures of the shoe and supporting copy. All in all, this is a straightforward website. Nothing extraordinary, but still cool.
Now check out the 2 videos that show how the sneaker is being marketed overseas. They get much closer to the brand essence of the classic Air Max 1 than the campaign here in the U.S. does. You see some smooth stop motion visual effects, good music, and good art. Basically, the effort is far more creative. You’ll see.
The IAM1 Amsterdam Journey(via PFOP):
Hand painted Air Max 1 pieces in London:
The first difference to take away is that there is a structured campaign built around the IAM1 Journey. IAM1 breaks down into: I am Air Max. AM=Air Max. I know, probably clear, but still worth pointing out. IAM1 is about the shoe being an expression of one’s style and personality, or swagger, for lack of a better word. The folks behind the Nike Sportswear brand in Europe decided that a great way to depict the idea of individuality, style, art, and culture (all qualites and words that Nike prides itself on as a brand) is to team up with artists, directors, and musicians from 5 different cities in Europe.
The IAM1 Journey in Amsterdam that takes you through the cities creative hotspots is just 1 stop along the the 5 part I AM journey in Europe. If you can navigate your way through this Nike Sportwear site(it’s in a different language), you can take a look at some of the other cities journey’s. All of them are really cool.
I say that some American artists need to hit up the people in charge of the Nike shop in the U.S. with some fresh ideas for marketing the release of the Air Maxim–something more similar to the Big Idea of what’s going on around Europe. Immediatley. Us kids will appreciate it. And we’ll buy your new sneaker. Maybe, if we can find jobs.
Phew. I feel like I just threw a lot of content at you right there. Hope you enjoyed it.
For more on the people who helped produced the IAM1 campaign, go here, and here.
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