Gatorade uses Muhammad Ali’s memorable and motivating quote as the strapline for this new television spot that showcases a package redesign for their G2 low calorie product line.
Why do I like this ad? Because it get backs to what Gatorade is best at showing, and that is showing athletes using Gatorade at the height of their athletic achievements and prowess. When I was growing up I always saw the old Gatorade ads with famous sports stars in their shining moments. It was aspirational. I’m glad Gatorade is returning back to this image in 2010. Last year, Gatorade tried to tell us what “G” meant over a soft piano loop and a Lil Wayne voice over.
Gatorade even included America's favorite masked dance crew, The Jabbawockeez in their ads in, attempt to appeal to more than just your traditional athlete.
At the same time Gatorade made “What’s G” the center of their messaging last year, sales started to fall as volume dropped by 18% in the first half of 2009, according to Ad Age. There is no doubt that Gatorade is hoping that the new product face lift and campaign will help them regain lost market share in a sports drink category that they invented.
In addition to the package redesign, look for two new products from Gatorade this year as well. In the same Ad Age article mentioned above, it was reported that a new 4 ounce ‘energy boost’ type product called Prime will be in stores in 2010. Another new product you can expect from Gatorade, which is intriguing to me, is Recover, a 16.9 ounce drink that will include 16 grams of whey protein. Gatorade definitely has an opportunity to compete with Muscle Milk with this new protein drink. Protein drinks are huge among young guys right now, and Gatorade is obviously a name people trust, so it will be interesting to see if people will give it a shot over the popular protein boosting beverage.
I for one, will be looking to try this new Gatorade Recover, once I get back in the gym after taking some 6 months off. BU Fit Rec here I come!
Several years ago, AOL was the dominant internet provider in the U.S. Back in the late ’90’s to 2000-2002, if you got a new computer, AOL was probably your gateway to the internet. They were huge.
Today, AOL is struggling to remain relevant. In the past few years, they’ve lost millions of subscribers, propelling the company in a steady decline. I still use their AIM service, and many of my friends do too, but beyond that, nobody really uses AOL for anything.
So, instead of abandoning hope altogether, AOL has decided to go through a rebrand, something that many brands like to do in an attempt to get back on track. To do this, they enlisted the help of Wolff Olins, the same agency who created the logo for the London 2012 Olympics. Yeah, the one that nobody seems to like (I haven’t talked to anyone who likes it, if you have let me know). Will their latest effort for AOL, will it help the brand become relevant again? Or will it make everyone go, WTF?! like with the Olympic logo?
Take a look at the preview for AOL’s new corporate identity below and judge for yourself.
That’s only a preview. The official launch, according to Creative Review, will take place on December 10th. I’m looking forward to what else is in store for the new Aol. In order for them to be successful again, they need to offer us more than just a new corporate identity.
A lot of millennials like me were introduced to the internet through Aol. We grew up with it, and the brand is still important to us, and I think a lot of us remember that, so if Aol can do something to reel us back in, then they might have a chance, because “Aol” displayed against various backgrounds just isn’t enough.
That guy takes a huge loss right there after sniffing those boxers. Thats one of those “Wanna get away” moments for sure. I do like how Downy targets to men in this ad though, because sometimes its so hard for brands you connotate with a certain gender to target the message to the opposite sex. I learned this first hand during a project where I had to advertise Sports Illustrated Magazine to women. Definitley challenging.
Yeah, you read the title correctly. The new spokesperson for Tampax is 16 year old Zack Johnson-a regular high school guy who wakes up one day with some very interesting changes. Watching this was really weird at first, but lets be honest, this campaign is genius. Check it out.
GM wakes up to what they should have been focusing on years ago : making stronger cars, more reliable, efficient, and technologically sound cars. Now here we are, and GM has just filed for bankruptcy. Better late than never. Let’s go GM! America needs you.
A while back we posted about Tropican’s newly designed packaging and slogan. Since then, the new packaging has raised considerable criticism from consumers. Tropicana has felt the consumer backlash and has decided to go back to the classic packaging. The iconic brand image, with the straw poking out of the orange, will be back in grocery store aisles sometime next month. Yay! I’m happy about this. I see these new “Squeeze” ads outside everyday when I walk to class, and I can’t stop thinking to myself how much I missed the good ole’ Tropicana look. While the new ads and packaging, which took 35 million to make, looks great, it doesn’t say “fresh orange taste” like the original did. I give props to Tropicana for listening to the consumers who sent the company countless e-mails and messages displaying their distaste for the new campaign. And also, with the amount of buzz Tropicana is getting from all this, they should benefit from reverting back to their old image greatly.
First off, I wanna say that we’re sorry if you experienced any problems with accessing the site over the past few days. A problem occurred with the server, but it’s all fixed now.
With that said, remember how we talked about the new campaign for Coke? Well here is the latest commercial (click link to view) from the new “Open Happiness” campaign. Apparently the 2 kids in the commercial found a loop-hole in the “No Drinks in the library” rule. You’ll see, check it out.
Coca-Cola, is abandoning their already widely successful campaign slogan ” The Coke Side of Life”, and changing it to something more optimistic. It will be the 11th new slogan in the companies 123 year old history. You may be wondering why Coke is changing their slogan? ” The Coke Side of Life” was very successful and connected well with the audience. So why fix what isn’t broken. Well, to me, “Open Happiness” screaaams a sense of optimism, a feeling that many people are lacking in today’s economy.
If Coke can communicate a positive and optimistic image for the soft drink in the mind of consumers, then I think the new campaign will work. I’m sure the brand overhaul is also meant to combat the recent changes in Pepsi’s marketing. The new print and TV ads, created by Wieden + Kennedy, will see the light of day in the coming weeks. We’ll have them for you as soon as they come out. Don’t sleep on Media Zombies! Because we sure don’t sleep, instead, we LIVE on Marketing and Media.
Tropicana is undergoing a major makeover of its advertising, marketing and packaging centered on its new look and slogan of “squeeze” as a noun and a verb.
The campaign uses the slogan “squeeze it’s a natural” which is intended to make the way that oranges are turned into orange juice, which is then turned into Tropicana, along with the warm way in which the company wants consumers to embrace the brand. The campaign has a budget estimated at more than $35 million reported by the New York Times. The one thing that is very different about this new ad campaign is that it gets away from the original look of the straw coming out of the orange, which is meant to stand for the juice’s fresh taste. The new look is a tall glass filled with Tropicana and an orange colored twist cap to take on the look of a glass of orange juice.
The campaign is among several efforts by the Pepsi Company to keep sales at a steady rate. The new ads and new packaging could also help the brand against competition such as energy drinks and other flavored juices. The whole idea of this “squeeze” slogan is to stress the point that Tropicana is good for you and provides you with fruit for people’s daily diets.
I think the new slogan and campaign isn’t going to affect the product all that drastically. The old look of Tropicana is also the classic look of Tropicana. Tropicana is at its maturity stage in its product life cycle because it’s been around for so long, and it will continue to get purchased by the same people regardless of the new or old look. However in some cases if people see the ads or commercials it could always remind them that they should be drinking Tropicana to get their daily recommended amount of fruit for the day. Are you getting enough fruits in your diet?
Several years ago, AOL was the dominant internet provider in the U.S. Back in the late ’90’s to 2000-2002, if you got a new computer, AOL was probably your gateway to the internet. They were huge.
Recent Comments