Nike Makes The Hidden Visible

Nike never fails when it comes to the “cool” factor.  True City gives you a unique, insider’s view into what’s going on in your city.  The app formulates it’s information through the knowledge and insight of tastemakers, people who are cooler than you and I and are always on top of things when it comes to where to go out on a Saturday night, the best place to go for a cheap movie, or where to find that new gear for cheap.

All of the content on the True City app is sharable; it has full social media integration and is updated in real time by real people.  Even more good news…the app is free, but on the downside, it’s only available in 6 major European cities, so us folks in the States have to miss out for now.

via Campaign