Nike + World Cup + Amsterdam

Posted: December 7th, 2009 | Author: Shaun | Filed under: Ads, Video, Viral | Tags: , , , , | View Comments

Now this is great. Nike Netherlands teamed up with Wieden + Kennedy Amsterdam to send out a massive squad of football fanatics to create a massive World Cup tournament bracket out of white and orange tape on Amsterdam’s Dam Square.

The word Bezet, which is shown in the winning slot, means taken, conveys The Netherlands aspirations to be the World Cup victors in South Africa next year.

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