Jacek Utko May Be on to Something Here

inspiration, vision, determination. to be good, is not enough – Jacek Utko 

Watch this video please. Listen to how Polish newspaper designer Jacek Utko is single-handedly saving the newspaper business in Eastern Europe. Through design.  American newspapers, hire this guy please! I think design can save the newspaper. Newspapers aren’t just dying because information is so readily available online, but because peoples attention spans today last about .00383 seconds. Better designed newspapers can grab readers attentions.  Newspapers need to think about how they brand themselves if they want to stay competitive in todays society.