Sol – EL Espiritu De Mexico

For the last two week I was in Mexico for a service learning trip through my school. It truly is an amazing place and I had a great time. While I was there I was always on the lookout for advertisements and other forms of media, however one thing that I kept seeing over and over while I was down there was advertisements for Sol Beer. Sol is the first Mexican sunshine beer and was developed and brewed near Mexico City. I traveled through central Mexico by bus and cab and the one thing I saw over and over was all types of print ads for Sol beer, it truly is everywhere. Street signs, walls, spray painted and posters, billboards, stickers and banners. Every form of print ad is used in Mexico and Sol is known and sold all over( it’s even sold in 7/11 and grocery stores). That was really the only advertising/media that I wanted to post about.