Media Zombies » crowdsourcing http://www.mediazombies.com We Live For Media and Marketing Wed, 14 Jul 2010 00:04:51 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Doritos Super Bowl Challenge: Can these “amateurs” beat the ad pros? http://www.mediazombies.com/2010/01/31/doritos-crash-the-super-bowl-challenge/ http://www.mediazombies.com/2010/01/31/doritos-crash-the-super-bowl-challenge/#comments Sun, 31 Jan 2010 18:20:56 +0000 Shaun http://www.mediazombies.com/?p=1190

Doritos CTSB_2

In their latest crowdsourcing competition, Doritos is giving the the winning contestants the chance to win $5 million dollars for the commercials they produced. What do they have to do to win the cash money? They have to beat the best in the game: the ad pros, by taking the top spot in USA Today’s annual ad meter for best Super Bowl spot.

Doritos Crash The Super Bowl_1

The challenge is down to the final 6 contestants right now, and Doritos will air commercials from the 3 who garner the most votes.  I watched all of the spots here. They’re what you would expect from a typical Doritos commercial – high on slapstick comedy and tomfoolery. My favorites so far are “Casket” and “Snack Attack Samurai.”

What’s your favorite? Do you think any of these ads have a chance at taking the top spot in USA Today’s ad meter?

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