ColaLife, Helping To Save Kids 1 Coke Crate At A Time

Look at these kids. They’re happy as can be, thanks in part to a nifty little campaign by ColaLife. 

PSFK wrote an article on ColaLife a couple of days ago that immediately caught my attention. ColaLife is a campaign to get Coca-Cola to open up its mass distribution channels to help save children’s lives.  The folks at ColaLife know that people, mainly children, can buy a bottle of Coke in a developing country, but what they can’t always buy is survival, because 1 in 5 children die before the age of 5 from preventable causes such as dehydration.  

To help combat the problem, ColaLife sends “social products”, oral rehydration salts, vitamin A tablets and more via an ‘airpod’ to to developing countries.  These are basically simple, everyday nutrients that people like you and I take for granted that children in 3rd world countries are deprived of. The ‘airpod’ is designed to hold these “social products” and fits neatly into Coca-Cola crates so these products can be delivered to kids in need. 

So far, ColaLife has mainly gained support through social media and word of mouth. Find out how you can help spread the word here. . 

I helped support the effort by blogging about it. If you have a blog, Twitter, Facebook, anything, all it takes is a couple clicks and sharing of links to help support this brilliant movement as well.