Nike Makes The Hidden Visible

Nike never fails when it comes to the “cool” factor.  True City gives you a unique, insider’s view into what’s going on in your city.  The app formulates it’s information through the knowledge and insight of tastemakers, people who are cooler than you and I and are always on top of things when it comes to where to go out on a Saturday night, the best place to go for a cheap movie, or where to find that new gear for cheap.

All of the content on the True City app is sharable; it has full social media integration and is updated in real time by real people.  Even more good news…the app is free, but on the downside, it’s only available in 6 major European cities, so us folks in the States have to miss out for now.

via Campaign

Ford Europe: Kinetic Design (commercial)

This Ford commercial out of Europe seeks to let consumers know that “Every Ford you see looks like its moving, even when its not.” If you think the car chase sequence looks a little different, its because, according to Ford of Europe’s youtube page, “…the vehicles never left the confines of the film studio as the vast majority of the action was filmed with static vehicles mounted on bespoke electro-hydraulic turntables.” Interesting.