Guinness Brings It To Life!

Guinness, a brand known by everyone for their memorable advertising, enters a new era today with their new campaign. In the new campaign, the old tagline, ” Good Things Come To Those Who Wait” has been scrapped, and is replaced with “Bring It To Life.”  The new commercial is still very “Guinness” like.  The only thing different is the tagline, which the commercial expresses quite well while still remaining true to the essence of Guinness that we all know and love.

What’s the reason for the new tagline? Well when you think about it, the whole idea behind Good Things Come To Those Who Wait, is that you have to wait a little while longer for your beer to be poured at the pub.  “Bring it to life” encompasses drinking the beverages at the pub, and at home, something the old tagline didn’t quite express.

via Campaign