Some of the best football players in the world including Arsenal forward Andrey Arshavin and Chelsea forward Didier Drogba have teamed up with Kobe Bryant and Maria Sharapova and others to fight against HIV/AIDS in Africa. All you have to do is wear the Nike red laces on your shoes. You can find them at NikeSoccer.com/RED. When you purchase the laces Nike is contributing 100% of its profits from the sale to the Global Fund and to soccer-based programs that help fight AIDS in Africa. Since its inception, (RED)™ partners and events have generated over $135 million to the Global Fund and that number continues to grow. Buy a pair of laces today.
In the newest Kobe and Lebron puppet commercial Kobe’s shoes literally bring down the house. The new Nike Zoom Kobe 5’s are in stores now. It pains me to post this commercial about Kobe seeing as I’m from Boston, but nevertheless it’s another great commercial by Nike.
Nike never fails when it comes to the “cool” factor. True City gives you a unique, insider’s view into what’s going on in your city. The app formulates it’s information through the knowledge and insight of tastemakers, people who are cooler than you and I and are always on top of things when it comes to where to go out on a Saturday night, the best place to go for a cheap movie, or where to find that new gear for cheap.
All of the content on the True City app is sharable; it has full social media integration and is updated in real time by real people. Even more good news…the app is free, but on the downside, it’s only available in 6 major European cities, so us folks in the States have to miss out for now.
Kobe and LeBron are back for another season of Nike puppet commercials. Their first commercial back features the mysteryof the missing LeBron Air Max VII which is the new basketball shoe by LeBron to come out. It is a to be continued commercial so you know your in for a new season.
Update – The #1 reindeer in the world, Blizten ( played by Lupe Fiasco) spits quite a good verse for a puppet in this newest Kobe/LeBron puppet commercial. We’ll see if Blizten can back up his smack talk vs. Team Santa, LeBron, and Kobe in the next installment.
Now this is great. Nike Netherlands teamed up with Wieden + Kennedy Amsterdam to send out a massive squad of football fanatics to create a massive World Cup tournament bracket out of white and orange tape on Amsterdam’s Dam Square.
The word Bezet, which is shown in the winning slot, means taken, conveys The Netherlands aspirations to be the World Cup victors in South Africa next year.
Nike Running came out with Bear Butte Running Camp to promote the Nike Free with the idea of running “free”, or as they call it, Run Super Natural. Nike gets a little perverted in a funny way by poking fun at everyone being naked. The extended version commercial features elite runners like Lauren Fleshman who is the US 5000m Champion, Nick Symmonds who is the US 800m Champion and Kara Goucher who is a Cross Country Champion.
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