Coke unveils new slogan: “Open Happiness”

Coca-Cola, is abandoning their already widely successful campaign slogan ” The Coke Side of Life”, and changing it to something more optimistic. It will be the 11th new slogan in the companies 123 year old history. You may be wondering why Coke is changing their slogan? ” The Coke Side of Life” was very successful and connected well with the audience. So why fix what isn’t broken. Well, to me, “Open Happiness” screaaams a sense of optimism, a feeling that many people are lacking in today’s economy.

If Coke can communicate a positive and optimistic image for the soft drink in the mind of consumers, then I think the new campaign will work. I’m sure the brand overhaul is also meant to combat the recent changes in Pepsi’s marketing. The new print and TV ads, created by Wieden + Kennedy, will see the light of day in the coming weeks. We’ll have them for you as soon as they come out. Don’t sleep on Media Zombies! Because we sure don’t sleep, instead, we LIVE on Marketing and Media.