For All Those Who Doodled In Their Notebooks During Class…
Posted: May 27th, 2009 | Author: Shaun | Filed under: Ads, Considerations | Tags: creativity, outliers, panamericana school of art and design | View CommentsI was always one of them. A brazillian agency did this spot here for the Panamericana School of Art and Design. They ask, “How Far Does Your Creativity Go?”
Now time for a little creativity exercise of your own to test how far your own creativity goes. I’m reading “Outliers” by Malcom Gladwell. There’s this thing called a divergence test that measures ones creative intelligence. It seems simple enough. Here’s the question Gladwell pointed out in his book: Come up with as many different uses that you can think of for the these objects…
1. a brick
2. a blanket
Put what you come up with in the comments section.


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